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Essay Writing

Progressive has attained top-tier status in the insurance industry by focusing on innovation. Progressive was the first company to offer drive-in claims services, installment payment of premiums, and 24/7 customer service. But some of Progressive’s most innovative moves involve its channels of distribution. Whereas most insurance companies distribute their products to consumers via intermediary agents […]

One psychological pricing tactic is just-below pricing. It is also called “9-ending” pricing because prices usually end in the number 9 (or 99). In a small group, have each member select five different products and visit a store to find the price of those items. Is there a variation among the items and stores with […]

Discuss the complexities international marketers face when designing channels in other countries. Is this the question you were looking for? If so, place your order here to get started!

Business buying occurs worldwide, marketers need to be aware of cultural factors influencing business customers. In a small group, select a country and develop a multimedia presentation on proper business etiquette and manners, including appropriate appearance, behavior, and communication. Include a map showing the location of the country as well as a description of the […]

Name and define the five winning value propositions described in the chapter. Which value proposition describes Walmart? Neiman Marcus? Explain your answers. (AACSB: Communication; Reflective Thinking) Is this the question you were looking for? If so, place your order here to get started!

What are the five different marketing management orientations? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad? (AACSB: Communication; Reflective Thinking) Is this the question you were looking for? If so, place your order here to get started!

Briefly describe the four major steps in designing a customerdriven marketing strategy. (AACSB: Communication) Is this the question you were looking for? If so, place your order here to get started!

Lots of companies have idealistic missions. But IKEA’s vision, “To create a better everyday life for the many people,” seems somewhat implausible. How can a company that makes furniture improve everyday life for the masses? Interestingly, the most important part of that strategy is price. For every product that it designs, from leather sofas to […]

Discuss the two important questions a marketing manager must answer when designing a winning marketing strategy. How should a manager approach finding answers to these questions? (AACSB: Communication; Reflective Thinking Is this the question you were looking for? If so, place your order here to get started!

Marketing has been criticized because it “makes people buy things they don’t really need.”   Is this the question you were looking for? If so, place your order here to get started!