Critically analyse this document using the checklist you have developed. Comment in particular on the strengths and limitations of the plan and the degree to which it meets the needs of its target audience.

Item 1 Managers within a strategic business unit or small organisation can make use of a variety of strategic techniques ideas and tools as part of the business planning process. Critically review the value of the main tools that exist to determine the most appropriate bases of competitive advantage including Porter’s thinking on generic strategies. […]

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