Who is the primary target market (recall that a customer may be an individual or business)? What need, want, or demands are fulfilled by the market offering?Discuss
According to Kotler and Armstrong (2018), marketing is “the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return”. Consider that, at one time, Kodak was considered a market leader in the photography industry capturing 85% of all camera sales (Kotler & Armstrong, 2018). Despite that […]
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