Economics and Business Management

Economics and Business Management

Task: Solovair is a UK SME manufacturing premium hand-made footware (boots and shoes). There current stockists are listed at: http://www.solovair.co.uk/where-to-buy/ Formulate and write an International Marketing Plan addressed to the CEO of Solovair to develop the market in China or Brazil. Please note Solovair can be purchased from these countries using the internet already, your plan is to develop for a ‘presence’ of one or a few (2-3) of their specific products.

Instruction:

This assignment needs to be 3000 words. Please can you make sure all the relevant information is included in this guarantee a 1st class grade. I have uploaded the specification below. Additional all referencing must be included. All sources must be referenced in order to prevent plagiarism accusations.

1 International Marketing BUS020X660Y 14/15 Assessment – International Marketing Plan – Summer Resit Weight: 50% of total mark for this module Date Issued: Monday 15th June 2015 Due in: Monday 10th August 2015 14.00 Electronic Submission Only to Moodle TURNITIN Format: International Marketing Plan (Structured Report) with full Harvard references Word Limit: 3000 words, plus primary/secondary data only in appendices, plus references. Assessments not adhering to the word limit will be penalized. Save on word count by using diagrams and tables (not cut and pasted) to illustrate and summarise complex or wordy analyses. Instructions: Individual work. International Marketing Plan Must use Arial font size 11 or 12 point, this is to reduce eye strain when reading your plans. Task: Solovair is a UK SME manufacturing premium hand-made footware (boots and shoes). There current stockists are listed at: http://www.solovair.co.uk/where-to-buy/ Formulate and write an International Marketing Plan addressed to the CEO of Solovair to develop the market in China or Brazil. Please note Solovair can be purchased from these countries using the internet already, your plan is to develop for a ‘presence’ of one or a few (2-3) of their specific products. Assessment Structure Students are recommended to review the structure of the Hollensen core text and make an outline (main headings and sub-headings) for their plan covering the marketing key tasks and decision areas before writing. The following decision areas with a guide word count is: 1. Business and Marketing Objectives (200 words) 2. Country Screening and Selection (300 words) 3. Market Segment Selection (500) words) 4. Entry Mode Selection (1000 words) 5. Detailed International Marketing Mix Selection (1000 words) 2 Students are advised that their plan must not include a PESTLE or a SWOT analysis or use as these techniques are overused. Neither should they use strategy analysis tools such as Porter’s An action orientated detail marketing plan is required. Marking Scheme (100%) divided as follows: 1. Application of accurately referenced theoretical concepts and principles of International Marketing drawn from the module syllabus. (30%) You are advised to review and list the main theories and principals covered in the IM syllabus and how these have been applied in the case studies and other examples. 2. Use of practical examples and secondary data to support your decisions. (30%) You must support your plan with examples drawn from the practice of international marketing. Your decisions must be supported by secondary data (qualitative and quantitative). 3. Critical evaluation of your decisions. (30%) You must reflect upon (think about) and assess your options and your decisions. 4. Logical structure (a marketing plan), clear use of English, accurate referencing of books and journal articles (web references unless for secondary data sources receive few marks), and use of word limit. (10%) Use the required font size (Arial 11 or 12 point). You must have a clear structure using headings and sub-headings to guide the reader through the plan. Reference your secondary data sources carefully; ‘cut and pasted’ URLs (uniform resource locator) will result in mark deductions. Use diagrams to summarise and simplify information. Diagrams just ‘cut and pasted’ from Hollensen or from other on-line sources will result in a deduction in marks as this doesn’t demonstrate understanding and will break the minimum font size requirement. PLEASE NOTE: All other University rules applicable to assignments see Module Handbook for details.

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