Eco-certification for five stars hotels in UK

My university provided me with a manual on bachelor thesis, which I will upload on my account.
I also have various points that need to be added for this thesis. I have a research question alongside other ideas that need to be pointed out in the thesis.
I have to write the bachelor thesis with the help of supervisor, to whom I need to give a research proposal until 10th of April. I also have the points that need to be written about in the research proposal.
I will upload word documents with all this requests in my account (all the information I have from my supervisor)
About the references: I would like to have only vital references from internet sources (lets say no more then 4, but this number is not written in stone)

These are my special requests:

 

!!! Research question:

• “Does eco certification of five stars hotels in the UK increase consumer’s demand and/or willingness to pay?”

This is the central idea of the thesis; the research must be based on this question.

 

 

Research proposal:

• I need a research proposal until the 10^th of April as well,
• All the requested information from research proposal should/can be written mot-a-mot in the thesis.
• It should contain:
  • Information about the eco certification
    • First, about eco certification in general
    • Second, about eco certification in hotels
    • Third, about eco certification in UK
      • In UK how many there are?
      • Which are the most relevant
      • “Green Globe” and “Green Key” are two of the most important eco certification in the world and §they should be mentioned
    • Small part of the literature review
      • Xavier Font is one of the leading authors on this subject
    • The research question
    • Opinion of expected results
    • Methodology
      • Described step by step, how the data is gathered
      • I have an idea on how the data can be gathered, if there is a better way then please use that
        • My own idea of gathering data is: E-mailing questions to managers about their eco certification
        • What are the questions?
      • Control of data gathering
        • Control of my idea: Compare result from own research to general statistical information; if the increasing/decreasing trend is the same for the eco certified hotels as well as the whole hotels then there is no added value of eco certification.

 

 

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