Do you think there are any NBA organizations that should consider rebranding or reconnecting with their community and fans? Explain

Doing this it brought up their attendance ranking by six spots and 300% increase in merchandise sales. In 2010, Michael Jordan, considered the best player to ever play the game, become the owner of the Bobcats. With Jordan being the owner this automatically brought more fans and a positive impact to this organization. One of their biggest goals, when Jordan become owner was to reconnect with the city and make a new name for the Hornets. Creating a new “brand identity” with the Hornets organization, Nike Jordan brand, and NBA merchandising. HOT Q:

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