Discussion Week 9-10

Strayer University

Book Information: Grant, R. (2013). Contemporary strategy analysis: text and cases (8th ed.). Chichester, U.K.: Wiley.

EACH POST MUST BE 250 words or more.

Week 9

“Diversification”

Read the article titled “Strategies for Diversification” at http://www.foswiki.org/pub/Sandbox/SimiWiki/Strategies_for_diversification.pdf. In the article, the author discussed four (4) different types of product-market strategies: Market penetration, Market development, Product development, and Diversification. Select one (1) of these strategies that you would use for future growth of a business, and examine the main advantages and disadvantages of the selected strategy. Provide an example or scenario to support your response.
It is well known that diversification across a portfolio sometimes can be challenging. Propose an overall diversification strategies that you would use in order to improve operating excellence. Provide a rationale for your response.
Provide references when quoting and/or paraphrasing.

Week 10

“A Looking Glass”

Determine the main factors that you believe are important for organizations to consider when evaluating trends and predicting the business environment in future years. Provide a rationale for your response.
Use this week’s reading material and make a prediction about one (1) company of your choice with regards to its external growth strategies (e.g., mergers, acquisitions, alliances, etc.). Justify your prediction using the techniques you have learned in this course.
Provide references when quoting and/or paraphrasing.

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