Discuss what is the Hybrid car’s competitive advantage? 2. Select any ASEAN countries for export. Justify using PESTLE analysis in your selection. 3. Explain using STP in which you would introduce this car into the selected country above. 4. Using Porter’s Five Forces to discuss the industry attractiveness in the selected country. 5. Discuss what marketing strategy could be used to improve market share. You are required to prepare a report covering the following areas of interest in your assignment. Your assignment should at least 4,000 words (excluding references).
Discuss what is the Hybrid car’s competitive advantage? 2. Select any ASEAN countries for export. Justify using PESTLE analysis in your selection. 3. Explain using STP in which you would introduce this car into the selected country above. 4. Using Porter’s Five Forces to discuss the industry attractiveness in the selected country. 5. Discuss what marketing strategy could be used to improve market share. You are required to prepare a report covering the following areas of interest in your assignment. Your assignment should at least 4,000 words (excluding references).
The new technology Hybrid cars are the “go-green” invention by many automotive companies. Japanese’s automotive producer Honda is planning to expand their business to ASEAN countries especially Hybrid model. You are required to discuss the following in your assignment – 1. Discuss what is the Hybrid car’s competitive advantage? 2. Select any ASEAN countries for export. Justify using PESTLE analysis in your selection. 3. Explain using STP in which you would introduce this car into the selected country above. 4. Using Porter’s Five Forces to discuss the industry attractiveness in the selected country. 5. Discuss what marketing strategy could be used to improve market share. You are required to prepare a report covering the following areas of interest in your assignment. Your assignment should at least 4,000 words (excluding references).
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