Discuss the set of factors that has a direct influence on a firm and its competitive actions and responses to include: the power of suppliers, the power of buyers, and the intensity of rivalry among competing firms.
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After reviewing the video, please answer the following:
Describe the general environment and industry environment in the craft beer market.
Discuss the set of factors that has a direct influence on a firm and its competitive actions and responses to include: the power of suppliers, the power of buyers, and the intensity of rivalry among competing firms.
What growth stage do you believe the craft brew industry is in and why?
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