Discuss key decisions that the marketing manager of a mid-market rucksack company will have to make with regard to deciding on its market segment. Assess how the choice of market segment will impact the price, product and distribution channels used.

. Critically assess whether trade unions have any value to the 21st century firm.
Discuss key decisions that the marketing manager of a mid-market rucksack company will have to make with regard to deciding on its market segment. Assess how the choice of market segment will impact the price, product and distribution channels used.
Why is the price-earnings ratio seen as a critical piece of data for managers and investors? What actions could a manager take to try to positively impact the price-earnings ratio?

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