Diamond Market Shares

Based on the case study, DeBeer’s Diamonod Dilemma, Place yourself in the role of a newly hired manager at DeBeers. Your job is to review
and recommend a strategy or strategies to ensure that market share is not negatively impacted based on synthetic diamonds’ growing
popularity. You might need to conduct additional research to inform your recommendations. The GIA website will provide you with more
information on synthetic and natural gemstones.

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