Describe the personal selling process ,with a focus on selling to a physician. In what instances in terms of product, does a sales representative bring the most value bring the most value?

Describe the personal selling process ,with a focus on selling to a physician. In what instances in terms of product,
does a sales representative bring the most value bring the most value? What particular skills in terms of personal selling might be important to this company in terms of launching a new product in a highly scientific therapeutic area?

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