current marketing strategy of Aldi Supermarkets in the UK

Critically appraise the current marketing strategy of Aldi Supermarkets in the UK.  You are to review their in-store and marketing activities and offerings. You are to frame your assessment in the form of a report to the CEO of ALDI UK. You should conclude your report with your own personal recommendation(s) based on your analysis.
Pls, do not forget to reference these books too as they’re the core for this subject.
Recommended texts and reference sources:
Key Text:
West D., Ford J., and Ibrahim E. (2010). Strategic Marketing: Creating Competitive Advantage, 2nd edition. Oxford Press, UK.

Supplementary key text :
Aaker., D.A. and McLoughlin D. (2014) Strategic Market Management European Edn.Wiley. UK

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