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Assignment Brief
2013-2014
CROSS CULTURAL MANAGEMENT
Comparison exercise exploring theory and empirical evidence and relating this to a practical critical incidents in cross-cultural settings .
This assignment is worth 30% of the overall unit mark
THE BRIEF
Scenario “GeekChic”
You work for an international company, which provides management advice to a number of multinational organisations, such as Al Jazeera, Google, Figlo and a new App developing company called GeekChic. Your company has been invited to tender for a contract to deliver cross-cultural training to this major new client GeekChic. The client is expanding its international activities and needs to send a manager from a country selected by you from Table 1 (see below) to Paris, France for a 2-year assignment.
The manager to be transferred is female and in her mid-thirties. She joined the company four years ago and has performed exceptionally well, earning two promotions in that period. Company evaluations (which you have been permitted to read) indicate that she has the right skills-set and that she would be an ideal candidate for this assignment. However, no formal training has been carried out, and this would be her first international work assignment. Your company has been invited by the client to deliver a cross-cultural briefing report to this new manager from GeekChic. The report should include the following sections:
Section A (25%)
a brief introduction of the aim of the report on behalf of GeekChic (I.e. NOT your class at Middlesex University)
a brief overview of macro-level facts of Paris, France (e.g., climate, currency, GDP, etc.)
a brief value description of the country of France based on Hofstede’s work, using a country from Table 1 as a benchmark. You could also include a graph as shown in class.
Section B (45%)
an analysis of the business and management culture in France, with reference, where appropriate, to a country selected from Table 1 below, integrating…