Consumer packaged goods manufacturers typically

Consumer packaged goods manufacturers typically

distribute products to retailers through wholesalers. However, Walmart deals directly with manufacturers, many having offices in Bentonville, Arkansas, and catering just to Walmart. Discuss the consequences of manufacturers, such as Kraft and P&G, distributing products directly to one or more large retailers while distributing the same products indirectly to smaller retailers through wholesalers. (AACSB: Communication; Reflective Thinking)

Is this the question you were looking for? If so, place your order here to get started!