Consumer Behaviour Assessment 1 – Individual essay online essay editor

Assessment 1 – Individual essay

 

Weighting: 40%

Word count: 1500 words + or -10%
 

 

Please select an industry/brand as your context, and answer one of the following questions:

 

 

Either:

1) A comparative evaluation of the impact of culture on consumers’ behaviour

 

Analyse and discuss how cultural factors affect consumers’ preferences and behaviour in your chosen industry. You will need to compare and contrast the cultural differences between 2 countries (i.e. UK and a non-UK country)

 

 

 

Or:

2) A comparative evaluation of the impact of subculture on consumers’ behaviour

 

Analyse and discuss how subcultural factors affect consumers’ preferences and behaviour in your chosen industry. You should compare and contrast two specific subcultural groups

 

 

Whichever question you choose, you will need to demonstrate an understanding of the factors that drive behaviour in your market for either the country cultures or the subcultures that you have chosen.

 

You will need to make good use of relevant secondary and market data e.g. Mintel, Euromonitor’s Global Market Information Database and / or Keynote.

Please apply relevant consumer behaviour theory and provide examples to support your analysis and back-up your recommendations. You should accurately reference your work using Harvard Referencing Guidelines:

 

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