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PLEASE FOLLOW THESE INSTRUCTIONS
Ask me about the company and location.
MLA FORMAT. CITE ALL WORKS IN TEXT AS WELL.
There are four sections in this week’s final project:
Section A: Market Analysis
Section B: Target Market Profile
Section C: Mission Statement
Section D: Goals and Objectives
You are required to answer all the sections of the assignment.
Section A: Market Analysis
Task
Identifying the right location for your business is the key to the success of any fashion-related business.
The marketplace that you choose to conduct business in must be thoroughly investigated to ensure that it is the right place for you to conduct business. In thinking about your retailer and the plan that you have for the company, choose a location to target for your analysis. This location should be specific in that it should be a city/town/area that can be easily defined in its demographics and psychographics and your competition.
This market analysis section should address the following:
Region, state, and city?
Where is the analysis of your company taking place??
Why is this particular location selected (are sales down, is the population shifting, etc.)??
How accessible is this location to the customers? Is it located at the right place??
Demographics and psychographics?
Review primary and secondary sources of data to list specific demographics and psychographics of the region/state/city/town.?
Justify why these demographics and psychographics make this a good location or a bad location to do business.?
Competition ?
How many competing businesses are around the business location area??
What products/services do they offer that you do not??
In turn, what products/services does your company offer that your competitor does not??
How can your business ideally capture a greater market and make more profit in this location?
Section B: Target Market Profile
From your market analysis, you will derive a specific target market. You will be able to utilize the…