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college coursework help on BUSINESS 101 MIDTERM
1. By definition, the primary focus of marketing is ______________.
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According to your text, a ___________ is “a philosophy that focuses on the internal capabilities of the firm, rather than on the desires and needs of the marketplace.”
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The managerial process of creating and maintaining a fit between the organization’s objectives and resources and the evolving market opportunities is _____________.
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A ________ competitive advantage seeks to target and effectively serve a single segment of the market.
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According to the BCG portfolio matrix, a _______ has low growth potential and a small market share.
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The changing role of families and working women is one of several _______ factors affecting the marketing environment.
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___________ is a strategy of increasing sales by introducing new products into new markets.
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Under the concept of ___________, the unique lifestyles of every consumer can require a different marketing mix.
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The third stage in the consumer decision-making process is __________.
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The lowest level needs according to Maslow’s hierarchy are ___________.
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Consumers are most likely to practice ____________ when buying an automobile, kitchen appliances or a washer/dryer.
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12. The demand for business products is called _________ because organizations buy products to be used in producing their customers’ products.
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Under one of the criteria for successful segmentation, __________, the firm must be able to reach targeted segments.
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A _____________ is a group of people or organizations for which an organization designs, implements, and maintains a marketing mix in order to satisfy the needs of that group.
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The first step in the marketing research process is to _____________________.
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Information gathered for the first time and used for solving the particular problem under investigation is considered to be _________ data.
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Campbell’s V-8 Juice is an example of a ___________, a specific version of a product that can be designated as a distinct offering among an organization’s products.
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A _________ is the exclusive right to use a product brand or part of a brand and others are prohibited from using the brand without permission.
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_________ is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.
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If a product survives the introductory stage of the Product Lifecycle (PLC), it then advances to the _________ stage.
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Gap 1 of the Gap Model of Service Quality is the gap between ______________.
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A ___________ is a business structure of interdependent organizations representing “place” or “distribution” in the marketing mix (the four p’s) and including the processes for getting the right product to the right place at the right time.
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Products like sodas, candy, and laundry detergent are sold using the __________ distribution strategy.
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In supply chain management, the _________ manages the finished goods inventory from manufacturer to end user.
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With _______, prices are set so that total revenue is as large as possible relative to total costs.
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