Case Study Worksheet :Global Eating

Case Study Worksheet :Global Eating

RS600
Unit Exercise 9 Case Study This should not be in an essay format.

Answer the following questions based upon your group’s viewpoint of Chapter Five (5).

Business Research Methods https://online.vitalsource.com/#/books/9781285529073
The Human Side of Business Research: Organizational & Ethical Issues https://online.vitalsource.com/#/books/9781285529073/content/element/3548
CASE 5.1: Global Eating

Additionally, please write a mission statement specifically for your Business Plan or Business Project and then create your elevator pitch. (New York Life-Insurance)

Students Name:

1. Read Case Study 5.1 in your textbook (page 103). Using information from the reading of Chapter Five (5), critique the situation with respect to Barton’s job and detail your teams responses to the following:
I. What are the recommendations that you would have for him?

II. Should the company get involved with this research? Why or why not?

2. Read Case Study 5.2 in your textbook (page 104). Using information from the reading of Chapter Five (5), critique the situation and answer this question:
I. Suppose a GIS research firm is approached by the state legislature and asked to provide data about vehicle movement within the state for all cars with a satellite tracking mechanism. Based on the movement of the cars over a certain time, the police can decide when a car was speeding. They intend to use this data to issue speeding tickets to those who moved too far too fast. If you are the research firm, would you supply the data? Be prepared to defend your response.

3. Using the internet, find the Mission Statements of five (5) different Fortune 500 companies. Record each of them below:
I. Name of Company _____________________________________________
Mission Statement Of Company is:

II. Name of Company _____________________________________________
Mission Statement Of Company is:

III. Name of Company _____________________________________________
Mission Statement Of Company is:

IV. Name of Company _____________________________________________
Mission Statement Of Company is:

V. Name of Company _____________________________________________
Mission Statement Of Company is:

4. After you have recorded each, compare and contrast the differences of each. Write your Mission Statement (New York Life Insurance). To assist you in crafting your mission statement, please visit the following URL:
http://articles.bplans.com/writing-a-mission-statement/

5. Create and write your elevator pitch. An elevator pitch is a short summary (10 to 20 seconds) used to quickly and simply define a profession, product, service, organization, or event and its value proposition. (New York Life Insurance).
To assist you in crafting your elevator pitch, please visit the following URL:
https://www.mindtools.com/pages/article/elevator-pitch.htm

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