Case Study: Harley Davidson (HD) 7-10 pages

Case Study: Harley Davidson (HD) 7-10 pages

You have been asked to consult with Harley Davidson (HD) on
three major strategic issues. In preparation of making
recommendations for those issues.You should write a report that addresses the following key
strategic issues:Discuss the interaction among the economic, political,
sociocultural, and technological sectors of the business
environment to identify opportunities and threats.Summarize HD’s current strengths, weaknesses, opportunities, and
threats (SWOT).Appraise the effects of HD’s size, speed of strategic decision
making and implementation, innovation, and quality on their ability
to take competitive action.What has HD’s corporate-level strategy been historically? Be
sure to justify your answer with examples. Explain how this
strategy will stand up against the competition and conditions in
the industry.Would following an acquisition or merger strategy be a good
idea? Why or why not? If you were to recommend pursuing an
acquisition, what problems would you advise HD to watch out
for?Discuss the uncertainties and risks of doing business in
different regions throughout the world. Would HD be wise to pursue
a cooperative strategy? If so, which type of cooperative strategy
would be best, why would it be best, and with whom should HD pursue
this strategy? If a cooperative strategy is not a good idea for HD
explain why not.Based upon your analysis, provide Harley Davidson with your
recommendations related to their three major issues:Harley Davidson products are viewed as leisure items rather than
necessities. How should HD push sales in a down economy? Should (or
can) HD market their products as something other than leisure
items? HD’s target market is difficult to manage. In recent years
HD has attempted to broaden its age 29-55 male market by including
younger riders and women. Is this the correct target market for HD?
If so, should marketing be segmented? How? Would marketing to
different segments water down HD’s image? HD’s product demand is
difficult to manage. Recently overseas competition has refocused
their product lines from the low end of the market to the more
median price range. As they did this, they also broadened their
product lines. How should HD manage their products? Should HD have
a product line to meet the needs of the entire market or should
they focus on one area of the market? If they follow a market focus
strategy, what should their new target market be?

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