Business Research Analysis

Business Research Analysis

Assignment Brief: In this assignment you are required to complete these parts:
Part 1
(a) Develop a questionnaire (15 marks)
A Light Rail Transit (LRT) system in an the UK urban area are developing their strategic plans for the next 10 year period. As part of this, they need to consult existing and potential customers about where they would most like to see development.
Design a questionnaire which could be used by the LRT Company to find out about these issues. Include the areas given above as a minimum, credit will also be given for independent thought about the scenario with inclusion and justification of other related questions which you feel might be important to answering the central question of how the system should develop.
(b) Discussion of distribution method and associated documents [250 words] (10 marks)
In this section you should discuss how the questionnaire should be distributed. In your discussion, you should assess the benefits and challenges of using your chosen method of questionnaire dissemination, including methods for tackling non-response. You should also design a full and appropriate coding plan for your questionnaire and include any other supporting documentation that would accompany the questionnaire.

(c) Critical evaluation of the questionnaire [1000 words] (15 marks)
In this section of the assignment you are required to provide a critical evaluation of the questionnaire you have developed (word limit is 1000). The evaluation of the questionnaire will consider your design decisions: the structure, presentation, types of questions used and supporting instructions for the potential respondents. You should justify your design decisions by considering the case scenario presented above and your justification should be supported with reference to Research Methods textbooks and journal articles.

Part 2
Data analysis, findings and managerial implications [1750 words] (60 marks)
The LRT company described in Part 1 have also recently carried out a customer survey looking at opinions of the system amongst current users. Results were obtained from a sample of 200 adult travellers whilst they were on the system across a range of days (weekday or weekend day) and the following data collected from each:

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