Having worked through each of the individual components of the “criterion of consistency” framework, it is now time to put the various pieces together to assess the overall fit between the current strategy and both the external environment and the org. capabilities (built on resources, management preferences and organization).  In doing so, you should also be able to identify the key issues/problems that the firm is facing.  If you have done your analysis correctly, the key issues/problems that surface should provide evidence of and an explanation for the current performance of the firm.

The process is the same as that used in each of the previous steps – Collect all the needed information (Data Collection), put the information into a form that can be reviewed and studied (Analysis and Organization), and then synthesize and integrate what you have learned so that you can make good decisions (Conclusions and Recommendations).  The difference is the levels of analysis.  In previous steps you looked at each component of the model.  Now, you are going to bring the information and conclusions from previous steps together to gain an overall understanding of the firm’s position.

THE ENVIRONMENT/INDUSTRY

1.     Drivers of change

2.     Key survival factors

3.     Product/Market and Value Proposition possibilities

STRATEGY OF THE FIRM

1.     Goals

2.     Product focus and market focus

3.     Value proposition

4.     Core Activities

ORGANIZATIONAL CAPABILITIES OF THE FIRM

1.     ___________________

2.     ___________________

3.     ___________________

PERFORMANCE OF THE FIRM

1.     Financial Performance

2.     Market Performance

3.     Organizational Health