Business buying occurs worldwide,

Business buying occurs worldwide,

marketers need to be aware of cultural factors influencing business customers. In a small group, select a country
and develop a multimedia presentation on proper business etiquette and manners, including appropriate appearance, behavior, and communication. Include a
map showing the location of the country as well as a description of the country in terms of its demographics, culture, and economic history. (AACSB:

Communication; Multicultural and Diversity; Use of IT)

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