Course Description

The integrated business topics course examines strategic business management while integrating topics from previously completed business foundation coursework. This allows students to demonstrate a comprehensive understanding of the undergraduate business curricula with a significant emphasis placed on the assessment of individual outcomes to determine content mastery.

Course Topics & Objectives

Week One: Introduction to Strategic Management

 

·

Define strategic management and planning.

·

Create an organizational mission and vision statement.

·

Analyze an organization in terms of its structure, culture, and purpose.

·

Develop a strategic plan.

 

Week Two: Internal and External Environment

 

·

Conduct a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis.

·

Analyze the effect of the external and internal environments on an organization’s strategic plan.

 

Week Three: Strategy Development

 

·

Develop strategic objectives.

·

Create organizational objectives and goals.

 

Week Four: Strategy Implementation

 

·

Recommend an implementation strategy for a strategic plan.

 

Week Five: Monitoring and Control

·

Develop methods to monitor and control the implementation of a strategic plan.

Course Materials

 

Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). New York: McGraw-Hill.