Branding is not just for products and services;

Branding is not just for products and services;

states are getting in on the action, too, as you learned from reading about place marketing in the chapter.
One of the most recent examples of state branding comes from Michigan with its “Pure Michigan” campaign, resulting in millions of dollars of tourism
revenue. Other famous place branding campaigns include “Virginia is for Lovers,” “Florida—the Sunshine State,” and “What Happens in Vegas Stays in Vegas.”
In a small group, develop a brand identity proposal for your state.

Present your idea to the rest of the class and explain the meaning you are trying to convey. (AACSB: Communication; Reflective Thinking)

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