BOP Bank – BTPN Indonesia

Explain and discuss the rationale for its strategy in underserved/BoP markets, thereby

1. critically appraise specific environmental factors driving its strategy over time;

2.discuss the resources and other factors necessary for successful achievement of its strategies;

3.identify risks, if any, which could jeopardise the strategy and how these have been dealt with

4.evaluate the success of its strategy, choosing appropriate performance measures.

5. the potential link between the recent financial crisis and the strategy and performance of BTPN

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