Australian Made Organic Baby Porridge

International Marketing Report – Australian Made Organic Baby Porridge

Project description
International Market Report

Subject: To sell Australian made organic baby porridge to China.

ONLYsecondary research and apply this research to address the task. NOTpermitted to contact the product suppliers or manufacturers to request research reports; you

must use reports and data.

This research report has 5 key mandatory elements:

1.Identify and justify a market segmentfor your product in the given country (Australia or China) that is suitable to increase export opportunities. Please justify

your choice of segment using analysis as support. You should also mention any limitations of the secondary research you are using.

Note: Please remember to identify your products current position in the product lifecycle. i.e. Introduction, Growth, Maturity or Decline phase.

2.Define and describe your target market profile. Ensure that the target market is measurable, sizable, accessible, actionable, and has growth potential.

3.Prepare a promotional concept(based on a unique selling proposition) that can be used to effectively position your product to your chosen target audience. I.e.

create the key message to communicate with your audience that will entice them to purchase the product. Remember to consider legal requirements, cultural nuances and

other relevant market characteristics. You may provide diagrams/story boards that support your concept.

4.Provide and justify a B2C (Business to Consumer) distribution strategythat will be most effective in attracting people from your target market to purchase. You will

need to recommend which organisations will be used for distributing these products and provide supporting information as to why they will be effective.

5. Remember to include a recommendation/ssection as to why your ideas should be accepted by the business to carry forward to the next international marketing phase

implementation.

Research Report required outline

Title Page

Executive Summary (1 page only)

Table of Contents (including tables and figures)

1.Introduction (approx 250 words)

(Background, Aim, Scope, Assumptions & Delimitations)

2.Market Research, Analysis and Target market (approx 750 words)

3.Promotional Concept (approx 500 words)

4.Distribution Strategy (approx 500 words)

5.Conclusion (approx 250 words)

6.Recommendations(approx 250 words)

Reference List

– Word count, does not include the Executive Summary, Contents Page, Reference List or Appendices (appendices are not mandatory though).

– In-text referencing should be used to support any claims or statements made.

APA style referencing is required for this report.

Due Date: Week 14 5pm Monday, November 3rd if possible.

Format: a business report.

Sources: minimum 8 peer-reviewed

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