Assignment…International Strategic Management

Research Paper

Choose a real-life service organisation that you are familiar with.

Prepare a flowchart of the back-stage as well as the front-stage operations of this

business.

Using this flowchart, explain the significance of the service encounter, and its

managerial implications. The written component of the essay should not exceed

3500 words (12 font, Arial or Times New Roman single spaced)

1. Flowchart

Backstage

Front stage

2. Explanation of significance of the service encounter

3. Analysis of managerial implications

4. Essay format & presentation