This assignment involves analysing your assigned company / Product in terms of how it is dealing with major macro environmental changes.

This is a report. You should use sub-heading system and it need a abstract and recommendation.

Your task is to:

1. Conduct a macro environmental analysis (PESTLE) to highlight what changes are occurring
1. Conduct a customer analysis (who they are, their choice criteria, and an analysis of their purchasing process – why they make the decisions they make)
2. Using the results of the PESTLE and customer analyses, conduct a SWOT analysis to highlight key issues and opportunities for change
3. Consider how the changes will affect the company’s marketing strategy and make recommendations on how to approach the marketing strategy in light of these analyses

You have to choose one company/product from the list provided below.

Marking Criteria:

• Macro environmental analysis – 25 points
• Customer analysis – 20 points
• SWOT analysis – 25 points
• Analysis of how results will affect the company and recommendations for marketing strategy – 15 points
• Structure (including clarity, logical flow, and critical reasoning) and referencing – 15 points

The list will add in attachment

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