As a strategy consultant, you have been approached by the Board of Directors of a company of your choice to advise them on their future strategic direction. You are required to present your opinion, based upon researched evidence, in the form of a report to cover the following five tasks:

As a strategy consultant, you have been approached by the Board of Directors of a company of your choice to advise them on their future strategic direction. You are required to present your opinion, based upon researched evidence, in the form of a report to cover the following five tasks:

Task 1
? Critically analyse a case situation in terms of strategic issues and make justified recommendations.

Task 2

? Demonstrate, understand and critically explain the importance of integrational thinking in their understanding of strategy and its formation and development in complex organisations.

Task 3

? Evaluate and develop the ability to identify strategic issues and design appropriate courses of action.

? Identify and explain the importance of how the synthesise of knowledge gained from other business modules may be brought together into a comprehensive understanding of the concepts underpinning competitive advantage.
? Understand and be able to critically analyse the strategic position and the interrelated functions of Production and Operations Management (POM) in organisations.

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Section 6: Grading Criteria

MARK 29 or less 30 – 39 40 – 49 50 – 59 60 – 69 70 +

CONTENT:
Has the question been answered?
Vague, random, unrelated material Some mention of the issue, but a collection of disparate points Barely answers the question – just reproduces what knows about the topic Some looseness/
digressions Well focused Highly focused
TOPIC
KNOWLEDGE
Is there evidence of having read widely
and use of appropriate and up to date material to make a case? No evidence of reading.
No use of theory – not even hinted at implicitly. No evidence of reading.
An implicit hint at some knowledge of theory, etc. No evidence of reading. Very basic theories mentioned but not developed or well used. Some reading evident, but confined to core texts. Good reading.
Good range of theories included. Excellent reading.
Well chosen theories.
UNDERSTANDING & SYNTHESIS
Are ideas summarized rather than being reproduced, and are they inter-related with other ideas?
No theory included. Vague assertions/poor explanations. Long winded descriptions of theory.
Some long winded sections.
Some quotations, but stand alone.
Some inter- connections. Good summary of theory.
Good use of quotations that flow with narrative.
Good inter-connections. Succinct, effective summaries of theory. Excellent choice and threading of quotations into argument. Good counterpoising of a range of perspectives.
APPLICATION
Does it show appropriate use of theory in a
Practical situation? No examples No/limited/
inappropriate examples Few examples Uneven examples Good examples Excellent range of examples.
ANALYSIS
Does it identify the key issues, etc in a given scenario, proposal or argument? Vague assertions about issues. Largely descriptive with no identification and analysis of central issues. Limited insight into issues. Some good observations. Good, detailed analysis. Comprehensive range of issues identified and discussed fully.
EVALUATION & CONCLUSION
Does it critically assess material?
Are there workable and imaginative solutions? No evaluation. Uncritical acceptance of material. Some evaluation but weak. Little insight. Good interpretation. Some but limited sophistication in argument.
Good critical assessment. Independent thought displayed. Full critical assessment and substantial individual insight.
REFERENCING
Thorough and accurate citation and referencing No referencing No referencing Limited/poor referencing Some inconsistencies in referencing
Appropriate referencing Appropriate referencing
PRESENTATION
Logical and coherent structure to argument and effective presentation
No structure apparent.
Poor presentation.
Poor structure.
Poor presentation. Acceptable, but uneven structure.
Reasonable presentation. Reasonable structure.
Good presentation. Good argument.
Well presented material. Excellent argument.
Very effective presentation format.

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